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Why should I have a website?

22/1/2014

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  • If you get it right, your website will be the best tool you have for promoting your business.  Your website is your online shop-window, accessible to customers all over the world, and open 24/7.
  • If you are locally based, having a web presence will open your business up to new markets outside your local area, giving people from across the world the chance to browse your products or services.
  • A well-designed website will make your business appear more professional. In fact, a well-considered website can create the illusion your business is larger than it is and could even level the playing-field between your business and its more established competitors.
  • If you're starting a business on a shoestring, the costs of putting together a website will be cheaper than buying or renting premises, and could attract business from further afield than a high-street based business would.
  • Feedback is often a difficult thing to attain and more often than not, feedback on your business will be limited to the negative. The internet allows you to enter into a dialogue with your customers, though: use surveys, questionnaires and feedback forms on your website to do market research and find out exactly what your customers' expectations are.


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